The launch of PivoHub V12 is not an arrival point. It's a confirmation of direction. Since V11 and its many deployed features, we've demonstrated our ability to evolve continuously, to listen to the field, to constantly refine the experience.
Modern sales management has become a silent battlefield. On one side, SMBs seeking to structure their growth without sacrificing agility. On the other, large enterprises attempting to simplify processes that have become too cumbersome over time. Between the two, a shared observation: administrative complexity is stifling commercial potential.
With the launch of PivoHub V12, we're reaching a decisive milestone. This version marks the culmination of a journey that began with V10 and adaptation to the food industry, followed by V11 and Agent mode. Where V11 revolutionized the way of selling, PivoHub V12 unifies the entire sales management ecosystem. The result? An ecosystem where inventories, accounting, multi-channel sales, and ERP integrations work in concert, without friction.
All companies selling physical products face the same obstacles. The multiplication of sales channels - field representatives, brokers, distributors, online stores - generates exponential complexity. Each channel operates with its own rules, its own tools, its own data. The result? Information silos, repetitive data entry, costly errors, and a loss of visibility on actual business activity.
For a growing SMB, this fragmentation represents a glass ceiling and even a risk for the future. It's difficult to establish structure when commercial processes have been added as the business grew, sometimes independently of a broader vision (a meeting with the right broker can radically change processes). It's impossible to compete with major players without adequate tools. And yet, traditional solutions - heavy ERPs, generic CRMs - often impose a rigidity that stifles agility and can harm B2B customer relationships.
Large enterprises face the opposite problem: systems so complex they slow down execution. Teams spend as much time feeding tools as serving customers. The data exists, but it's buried in bureaucratic processes. Clarity is lost in layers of management.
When PivoHub introduced Agent mode with V11, we created a new paradigm for B2B sales. More than just an order-taking module, Agent mode transformed how representatives, brokers, and distributors interact with the entire commercial chain.
Concretely, this meant for the first time:Assisted and intelligent order-taking, based on real-time dataThe end of re-entry between field order books and administrative systemsInstant synchronization between what's being sold in the field and what's available in stockThe ability for brokers to manage multiple brands in a single unified environment
V11 laid the foundations. It demonstrated that it was possible to connect multiple actors without sacrificing ease of use. With 47 sub-versions deployed and 157 features added, V11 was a year of intensive learning, constant refinement, and listening to the field.
V12 is not a simple update. It's the confirmation of a strategic shift: PivoHub is no longer just a sales platform, it's a complete sales management environment.
Where other solutions force you to juggle multiple tools:
PivoHub unifies everything in a continuous flow. The strength of this systemic approach becomes apparent as soon as a representative takes an order in the field via Agent mode. The information doesn't remain isolated: it instantly updates inventories, triggers preparation processes, synchronizes accounting data via native ERP integrations (QuickBooks, Sage, Acomba, Xero), and feeds management dashboards. No re-entry. No delay. No transmission errors.
Product scanning perfectly illustrates this philosophy. For both representatives and buyers, scanning a barcode to add a product to the cart eliminates catalog navigation. A simple gesture, immediate action. In a warehouse, in front of a shelf, or at a trade show, this feature radically changes the fluidity of the ordering process.
PivoHub V12's intelligent automation is not an end in itself. It's a means of putting people back at the center of the commercial process.
For SMBs, all this means being able to handle an operations volume worthy of large organizations, without needing an administrative army. Processes naturally structure themselves because best practices are integrated directly into the tools. For large enterprises, it's a return to clarity. Finally, a system that doesn't complicate what should be simple: sell, deliver, invoice, collect.
In a world where technological sophistication is often confused with usage complexity, PivoHub makes a different bet: rigorous simplicity. Sophistication in architecture, simplicity in experience. Power in capabilities, clarity in interface.
This approach is based on a fundamental principle: the best tools are those you forget because they work naturally. No endless learning curve. No convoluted processes. Just business logic that flows naturally.